Last week, we had a chat about ONLINE strategies for attracting new customers to your business. This week, I wanted to walk through OFFLINE marketing strategies. And in case you were thinking that “online marketing is the only way to go”… just remember: you have to market to suit your customers. It’s no use doing […]

What strategies do you use to attract new clients or customers to your business?  If you’ve been in business for a while, there often becomes a point where all of your marketing techniques to reach new people begin to feel a little stale.  If that’s a place you find yourself today, I’m hoping I’ve got […]

Do you incentivise yourself in your business?  I ask this question of coaching clients regularly and I’m often met with some strange looks! I actually think it’s really important to incentivise ourselves in business—particularly when it’s around a challenge we’re avoiding…. Like FINANCES! I used to incentivise myself ALL THE TIME when it came to […]

While I’ll never profess to be a numbers expert, I have learned over the years how incredibly important it is to have a really good understanding of my numbers and where my money is coming from—and going! But I haven’t been able to do it alone. And so today I wanted to share with you […]

I’m working with some incredible business owners as part of my elite mastermind program, Simply Business Accelerator, and part of that program involves keeping a close eye on your business finances… AND reporting on them each month.  Each month the members are accountable to being able to share whether their revenue and profit are up […]

Do you shiver at the mention of the word “budget”? If so, you’re not alone. Most of my coaching clients do, too, as did I in the early years of my businesses.  It’s okay to not love dealing with the numbers side of your business, but that doesn’t mean you can avoid it all together! […]

There are two time management techniques that have made an incredible difference to my productivity and the quality of work I get done when it comes to running my four businesses. I know if you took the time to implement these techniques, you’d see a big difference too—so let’s get into them!  The Pomodoro Technique  […]

How often do you think about a phrase you heard as a teenager or young adult (that made you roll your eyes at the time) but then realise, in retrospect, it was actually incredibly accurate?  For me it was: “If you fail to plan, you plan to fail.” Hearing that as a teenager when I […]

If, like me, you appreciate a slower pace over the holiday period, here’s my 2022 “Watch, Read and Listen” list to give you some inspiration.  Watch List  Ted Lasso (Apple TV) From Scratch (Netflix) Spirited (Apple TV) Broadway filming of Come From Away (Apple TV) Matilda The Musical (Netflix) Read List Finding Me: A Memoir, […]

Consider this your friendly reminder to take care of YOU these holidays.  Pencil in some time for yourself, instead of just taking care of everybody else.  For so many of us, our business is all about serving.  We’re serving our customers. We’re serving our teams. We’re serving our community.  And all of the serving can […]