Last week, we had a chat about ONLINE strategies for attracting new customers to your business. This week, I wanted to walk through OFFLINE marketing strategies.

And in case you were thinking that “online marketing is the only way to go”… just remember:
you have to market to suit your customers. It’s no use doing a whole heap of marketing in places where your customers aren’t hanging out.

We have to meet our customers where they are, and sometimes that *isn’t* on social media.

Here are 5 offline marketing strategies you could try in your business:

1. Celebrate occasions by sending a card in the mail

When onboarding new clients, collect key dates like business anniversaries or birthdays. Celebrate these milestones by mailing a card—regardless of whether they’re currently a customer. It’s a thoughtful way to stay top-of-mind, especially if it’s been a while since they last worked with you.

Don’t underestimate the excitement of receiving something other than a bill in the mail!

2. Create a promotional flyer or pamphlet

How often have you asked someone about their business and they said, “Just go to my website,” but then you forget to follow through? Imagine instead being handed a tangible flyer—something that ends up on your fridge or kitchen bench as a constant reminder.

Use free tools like Canva to design your flyer, and print locally. It’s simple, cost-effective, and memorable.

3. Use coupons or discounts

Drive foot traffic by creating incentives for people to visit you in person. Try coupons or local newspaper ads that say,
“Show us this ad to receive [insert offer].”

Incentives increase action. And when people come in, you get to build real, in-person connections.

4. Participate in community events

Community engagement is essential—especially if your services are local. Get involved by creating a float in the Christmas parade, setting up at a weekend market, sponsoring events, or volunteering.

Even better? Get your team involved. These efforts boost brand awareness and team morale.

5. Collaborate!

Partner with local businesses that share your target market. Ideally, choose complementary—not competing—services or products.

Collaboration builds relationships and often opens the door to joint online promotions too (hello, Instagram shoutouts!).

If you’d like help focusing on strategies to attract customers, join my online masterclass 100 Customers in 100 Days, happening on March 7.