I have a question for you…. Who is your ideal customer? Can you describe them to me? 

When I ask this question, most people will start to recite key demographic information such as:

• They’re female. 

• 25 – 45 year old. 

• Middle income. 

• Have at least one child.

• Live in my local area. 

• … and so on. 

This is all useful information, but there are details that are far MORE important about your ideal customer that are critical to converting them to a paying customer or client. 

I’m talking about their PROBLEMS. 

What problem(s) does your ideal customer experience that they are willing to PAY TO HAVE SOLVED? 

As a business owner, it is your goal to present your product or service offerings as the solution to the problems your potential customers are experiencing. 

Donald Miller in his StoryBrand Framework talks a lot about positioning yourself as the guide for your customers; the person ready to guide them through their challenges and towards a solution. Particularly important, he says, is painting a really great picture of what success looks like on the other side of that problem.

He also talks about being able to pinpoint exactly what will happen if the person doesn’t get guided towards your product or service (aka: the solution). What will it feel like for them to not have their problem solved? 

Being able to articulate and communicate this message is critical to attract your ideal customer to your business in the first place and then convert them from a “follower” into a paying client.

QUESTION: “Wait…. You’ve lost me. How do I connect my ideal customer’s problems, with my product or services, and then my social media?

ANSWER: You start creating content specifically for the ideal client you’ve identified. The messaging within that content is geared towards presenting the solution they are seeking to their problems. 

Marketing should never sound or feel like an endless sales pitch. 

If you’re not attracting your ideal clients or are struggling to convert your social media followers to paying clients, don’t feel defeated or overwhelmed. I can step you through a framework to resolve that. 

This month I’m hosting two 3-hour workshops on Messaging and Marketing as part of my Simply Business Accelerator program. Across these two sessions together you will learn:

• The best ways to market your business

• How to clarify your message and bring in more of your ideal client

• How to use story to engage customers

• Ways to better communicate with your audience

• How to create marketing campaigns that sell

• Steps to ensure your website and communications are attracting the right people

• How to create strong calls to action for all of your messaging

While this is a Group Coaching Program, sign up is limited so I can make this a unique learning environment targeted to your and your business. Session 1 gets underway Friday, May 21.

I’d love you to join us and gain the know-how to start marketing your business with confidence and begin seeing the results!