If you’ve been here a while, you’ve likely heard me talk about finding your own version of success.

For me, success is built on three core pillars: time, money, and energy. Understanding how much of each you have—and how you want to spend them—is the first step toward reaching your ideal version of success.

You can explore this further in Episode 1 of my podcast, How To Run A Successful Business (and still have a life!), or in this blog post.

Today, I want to build on that and share the four key pillars of success in BUSINESS:

• Messaging & Marketing
• Goal Setting & Business + Family Balance
• Leadership & Team
• Community & Culture

Let’s start with Messaging & Marketing, as they have the biggest potential to impact your business’s profitability.

Why? Because people don’t just buy products—they buy from people they connect with. They buy into your story.

When you clearly communicate the “why” behind your business, when you own your message and share your brand story confidently, this happens:

• You attract more of your ideal clients
• Engagement with your business increases
• Your marketing ROI improves
• Selling becomes easier—and more natural

To get clearer on your business messaging, check out Episodes 2, 3, and 4 of How To Run A Successful Business (and still have a life!) and explore the supporting worksheets available on my website.

Want to dive deeper? Join me for Simply Business Accelerator—my small group coaching program starting May 21.