I came across a stat recently that made me do a double-take: 👉 58% of customers won’t return after a bad experience. And yet… only 42% of businesses are consistently asking for feedback.

That means most of us are crossing our fingers and hoping we’re getting it right. And look, I don’t know about you—but “hope” is not the growth strategy I’m aiming for.

Let’s talk about something that often sneaks into our businesses wearing a responsible-looking blazer: playing small.

We tell ourselves we’re “being careful with money” by not hiring help. That we’re “being strategic” by holding off on that new offer. That “slow and steady wins the race,” so there’s no need to push forward right now.