I’ve been interviewing clients of mine for some podcast episodes which are like mini business case studies. As much as I loved the conversations with the 5 women I chatted to, I think I enjoyed the editing process even more, because I got to relive some of the enlightening one-liners that came out during our […]

So you’ve heard that “email marketing” is something you need to do…  At this point you’re wondering:  How do I get people’s email addresses in the first place?  What on earth would I write about?  Who would read an email from me?  How often do I have to send an email?  First up, you’re receiving […]

Have you ever started following a business on Instagram and been completely sucked in by all of their amazing branding and marketing? Before you know it you’ve made an inquiry or locked in your first purchase… but then the alarm bells go off.  → You get an email from them that doesn’t match the branding […]

The question of “How can I get new customers?” is always a big one when I’m in coaching sessions with business owners.  It’s usually accompanied by questions like:  Where are the new customers going to come from?  How am I going to create the extra marketing so people know I exist?  Do I need to […]

School holidays as a small business owner can really suck. There. I said it! As much as I love the opportunity to spend more time with my kids, the business demands don’t just stop because school does… am I right?! Okay, now we’ve got that little rant out of the way, let’s talk about reframing […]

At the time of writing this blog post we’re heading into the final quarter of 2022.  Often Q4 comes with the rhetoric of “dragging yourself over the finish line”, and I try really hard to combat that stance…. Here’s why.  The end of the year is the BEST part of the year. It’s not something […]

Last week I outlined my first “5 Causes of Stress in Business”. To quickly recap, those were:  1. You get too big too fast.  2. No cash flow.  3. No systems.  4. You have hired a team of YOUs.  5. You have no plan.  Today I wanted to share with you another 5, so let’s […]

If you’re experiencing stress and overwhelm in your business, there are some common culprits that could be to blame.  Let’s take a look at 5 common causes of stress in business—and how you can try and avoid them or overcome them. 1. You get too big too fast.  At first, growth is fast and exciting […]

I had a total pinch me moment this month when a goal I’d set for myself back in 2018 actually came to fruition. (You can catch the story about it in this podcast episode.) When I achieved this goal, I realised the reason it was so satisfying was because I’d written it down — pen and […]

While preparing to record new podcast content for How To Run A Successful Business (and still have a life!) I was looking back at the analytics of the first 60+ episodes.  Among the Top 5 downloaded episodes there were a few that I expected:  Episode #56: Is it time to outsource?  Episode #38: Goal Setting […]