When people talk about your business, what do you hope they say?

Not just about your product or service… but about you? What kind of leader do you want to be remembered as?

These aren’t easy questions, but they’re powerful ones. Because whether you realise it or not, you’re building a personal brand every single day through your actions, your presence, your values.

And that brand? It’s not just about looking polished online.

It’s about what people feel when they interact with you.

• How you make them feel seen.
• What you choose to stand for.
• How you show up when it matters.

Earlier this year, I shaved my head for the World’s Greatest Shave.

It had nothing to do with the dance classes I teach or the business coaching I offer. But it had everything to do with what I want to be known for: connection, community, generosity, giving back.

We raised an incredible $25,000 and the thing that moved me most? It wasn’t just the donations. It was the people who came out of the woodwork to support. Old clients. Dance families from a decade ago. Podcast listeners from overseas.

They weren’t showing up for my services. They were showing up because of what I stand for.

So let me ask you again…

What do you want to be known for?

Whatever the answer, don’t keep it to yourself. Let your community see it. Feel it. Rally around it.

Because people don’t just remember what you do. They remember how you do it and why it matters.