Before you read any further, make sure you’ve read Part 1 in this 3-part instalment about the importance of vision, mission and values, and how to write your vision statement.

Now you’re up to date, let’s move on to understanding and writing your business’ mission. 

MISSION: What you deliver and the impact that will have on your customer. 

Essentially, your mission statement should tell others why your business exists, and what makes it different. 

5 Steps to Creating Your Mission Statement

1. Think big. Above is an example of a list of words I often encourage people to use when working on their mission statement. Have a read through and write down any words that stand out to you, and add your own as well. 

   You’re looking for words that help you communicate what you want your customers to know about your business, and what sets you apart from the rest. 

2. Ask your staff or team to weigh in with their thoughts. 

3. Reach out to your customers or clients and ask them why they chose your business, and what keeps them coming back? 

4. Create it! Once you’ve gathered all of the feedback, it’s time to write your mission statement. Remember, keep it concise!

   For my business, Port Macquarie Performing Arts, our vision statement is: Empowering the next generation of young people to be confident, courageous contributors to their community.  Our mission statement is: “Nurturing a love of the arts for students of all ages and abilities.” 

5. Communicate the results. Make your mission statement a part of everything that you do, down to your email footer, newsletters, make it a part of your logo or branding. Share it with the world!

Next week we’ll look at your business values!