Do you feel like you never get any traction or engagement when you post to social media? When we don’t get the results we’re after we often give up on posting which limits our ability to connect with new customers and ultimately halts the growth of our business.

The problem is often an easy fix! It’s that we’ve failed to identify our customer’s problems in the content we’re creating.

This year in our THRIVE Mastermind, we spent a lot of time talking about Messaging and Marketing, following the StoryBrand framework. But it wasn’t until my recent webinar with Donald Miller on Social Media that I remembered the importance of this for my own content.

In order for our marketing to resonate with our audience, there’s a basic formula we can follow. It goes like this.

1. Identify the customers problem.

2. Tell them what could happen if they don’t solve it. (This is the part I always forget! Do you?)

3. Tell them how you will help them solve the problem and give them a strong call to action.

4. Show them the transformation that will happen if they take action.

Let me give you an example using my new free Mini Training Program; Hire Your First.

1. In order for you to understand the value of this program, I first need to show you that I understand the problem you’re experiencing.

   • Does the thought of hiring help in your business lead you to spiral on questions like: Can I afford it? Is this the best use of my money? How do I know I’m ready to take this next step?

2. Next, I need to remind you what will happen if you don’t deal with this challenge.

   • But without hiring help, your work days are only going to get longer, a lot like your to-do list, and you’ll continue drowning in admin that’s occupying valuable time you should be spending working strategically on your business.

3. I now need to show you how I can solve your problem.

   • As a fellow small business owner, I know how scary that jump can feel to hire your first team member. But I also know from experience how incredibly valuable and important outsourcing is when it comes to growing your business and taking care of yourself and your family. That’s why I’ve created my FREE mini-training: 5 ways you know you are ready to hire help in your business. Sign up here and I’ll deliver day 1 of training direct to your inbox.

4. Now I need to show you the transformation that will happen if you take action.

   • This training will take the “guessing game” out of hiring and give you the confidence you need to take this critical step forward in growing your business to secure your financial future.

When we put it all together, it reads like this:

Does the thought of hiring help in your business lead you to spiral on questions like:

🤯Can I afford it? 

🤯Is this the best use of my money? 

🤯How do I know I’m ready to take this next step?

But without hiring help, your work days are only going to get longer, a lot like your to-do list, and you’ll continue drowning in admin that’s occupying valuable time you should be spending working strategically on your business.

As a fellow small business owner, I know how scary that jump can feel to hire your first team member. But I also know from experience how incredibly valuable and important outsourcing is when it comes to growing your business and taking care of yourself and your family. That’s why I’ve created my FREE mini-training: 5 ways you know you are ready to hire help. Sign up here and I’ll deliver day 1 of training direct to your inbox.

This training will take the “guessing game” out of hiring and give you the confidence you need to take this critical step forward in growing your business to secure your financial future.

So what do you think? Can you see the difference it makes when we follow this 4-Part formula to construct a marketing message?

If you need help working on your marketing message, reach out! I’d love to support you.

And of course, if you’d like to gain the confidence to make the first hire in your business with confidence, you can check that out here too! 😉(It’s free, remember!)