At my dance studio, Port Macquarie Performing Arts, we send out birthday cards to all of our students. They’re handwritten and signed “From all of your teachers at PMPA”. (Yes, we actually put them in the mail! Not an e-card!) 

It’s something we’ve been doing for years but I was reminded the other day of what a buzz this simple gesture brings, not just to the kids but to our team as well. The surprise and delight we get to see from children when they come bouncing in the door, beaming saying “Thank you Miss Stacey for the birthday card!” is priceless. 

It’s such an easy and affordable act that our business can do, but it goes a long way to surprising and delighting our customers. 

When it comes to customer retention, finding ways to “wow” our existing customers is KEY. 

We are often all so busy working in our business that we don’t stop and think about the small changes or tweaks we could make that would have a big impact on the experience of our êxisting customers—the ones who have committed to supporting our business already. 

So I want you to consider: What would your customers LOVE?

• Is there an opportunity for you to send them a birthday card?

• Could you pre-pay for their next coffee at their local coffee shop?

• Do they have a business or personal milestone coming up that you could send flowers to acknowledge 

• Could you waive the shipping fee on their next purchase as a way to say thank you for being a loyal customer? 

It can be the smallest of gestures that make the biggest impact when it comes to building and nurturing customer relationships. 

For more ideas on Customer Retention, listen to my recent 3-Part Podcast Episodes where I’m sharing ideas that will help you spend less money on Facebook ads and a little more time nurturing the customers you already have!

Retaining Your Customers Part 1 – Listen Now. 

Retaining Your Customers Part 2 – Listen Now. 

Retaining Your Customers Part 3 – Listen Now.