Do you panic or get a little freaked out when you hear someone mention the word “sales,” or even worse, the phrase “sales funnel”?

Most people’s thought process goes a little something like this:

Sales → I hate selling.

Funnel → That sounds like a lot of work.

But a sales funnel is actually a few things:

1. Something you really, REALLY need.
2. Something that should NOT be daunting.
3. Something with the potential to make you a LOT more money.

A sales funnel is essentially about finding ways in which you can create a diverse range of touchpoints for your business so people can hear about you, understand what it is that you do, and learn to trust you.

Without even realizing it, your business probably has lots of touch points: paid advertising, social media posts, word-of-mouth referrals, blogs, in-person experiences, emails, a physical storefront, podcasts, testimonials, free training, downloads, templates… t