Do you have an email list for your business? If there’s one thing I’ve learnt as a business owner, it’s that you have to HAVE an email list to make money.

So how do you build one?

What you need is a lead generator. Without a powerful lead generator, your list won’t grow, or it will stagnate—rendering those email addresses useless.

But what is a lead generator, you might be wondering? A lead generator is an asset (typically free) that you offer potential customers as a way of building authority and trust. It can be a quiz, PDF download, free training, webinar, or helpful template — just to name a few.

At Simply Stacey Morgan I have several lead generators I use to grow my email list, each of them aiming to solve different pain points experienced by my ideal clients.

Here’s an example of 3 of them.

When people sign up to receive any of these resources, they are joining my email list which means I now have the opportunity to continue building a relationship with them.

If you’d like to create a lead generator for your business, or perhaps learn best-practice tips for making your lead generator more powerful, join my upcoming free masterclass.

I’m hosting a live coaching event to teach you How To Create a Lead Generator at 7.30pm AEST on Tuesday, August 16 where you’ll learn from Business Made Simple’s Dr. J.J. Peterson.