I hope the last couple of weeks gave you some version of what you needed, be that rest, family time, quiet moments, or even just a break from the daily juggle.

And if it didn’t feel perfectly restorative? Same. January doesn’t magically reset everything… but it does give us a moment to ease back in with intention.

So I want to start 2026 with a conversation that’s been at the centre of my work lately — Community Capital — and specifically how it helps you attract and keep the right people beside you.

Because here’s the truth I’ve learned from running a dance studio, working with leaders, and watching small business owners and franchisees up close: Talent and loyalty don’t come from job ads. They come from purpose, belonging, and shared values.

Why people stay

When we treat team members like workers, they act like workers.

But when we treat them like part of something meaningful — a mission, a vision, a values-centred business — they show up differently. They stay longer. They care more. They go the extra mile.

I’ve seen it over and over again:

• Staff who happily volunteer for community events that matter to them — not because they’re told to, but because it feels aligned.
  
• Employees who feel genuinely proud to belong when you support the causes, charities, and local groups they love.
  
• A sense of loyalty that lasts far beyond the tough days, the lean months, or the inevitable bumps in the road.
  

This is Community Capital in action and it’s one of the smartest investments you can make.

What “investing in people + community” can look like

It doesn’t need to be big or polished. It just needs to be intentional.

Try things like:

• Asking your team what causes or community groups they care about
• Offering time, not just money — volunteer days, fundraisers, team participation
• Embedding your values into your daily operations, not just your mission statement

When you do this, people don’t just show up to work. They show up to belong.

This week’s challenge

Before the year gets busy, block 15 minutes and ask your team: “What community cause or local group would you love us to support with time, resources, or skills?”

Then make one small commitment:

• Sponsor a local initiative
• Volunteer as a group
• Donate time, goods, or energy

Watch what happens when people feel part of something bigger than “just another job.”

Because when your people believe in you, they become lifetime supporters and that’s the kind of capital no ad could buy.